Wednesday, April 6, 2011
"...because all the best gifts come in brown and white boxes."
Advertising postcards have been in use since the 1870s. The idea of sending
postcards to promote a business or product is a wise marketing tool. And don't
we love to pin up a postcard from our favorite store on our bulletin boards?
In 1895, Henri Bendel, a milliner by trade, opened his flagship store in a
then-residential neighborhood on Fifth Avenue in New York City. Bendels
has been keeping women looking their best ever since.
Bendel introduced many "firsts" to the burgeoning fashion scene in early-20th
century New York. He imported the designs of a young Coco Chanel, he
organized the first fashion show, and started a line of signature fragrances.
Famous for their hats, Bendels was immortalized in the Cole Porter song,
"You're the Top", from the 1934 Broadway musical, Anything Goes. "You're
a Bendel bonnet" is among the list of things synonymous with the best of the best.
For your listening pleasure, I have included a "postcard folio" of sorts, that
gives you a visual guide to the lyrics of the song, courtesy of Bob Toomey on
YouTube. Thanks Bob!
Cole Porter - You're the Top - A Visual Guide